Eat & Go is a ready meal (sandwiches and soup) for students designed by Frutodashiki, Russia.  This plastic tube package could be easily folded down decreasing the length of the tube. I like how the Kaomoji changes when it changes its length as well as the reason why the length changes. It is very cute and clever. I love the vivid colours, too.

Read more: Japanese Kaomoji Emoticons for Marketing and Design →

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